Last Updated: April 28, 2026 This Privacy Policy describes how JOSEPHINE ELIZABETH RUFF ("we," "our," or "us") collects, uses, and shares your personal information when you download, access, or use the HOMEIFY mobile application (the “App”) and related services. It also describes the rights you have regarding your personal information and how you can contact us. By using the App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the App. 1. Information We Collect We collect information in the following ways: 1.1 Information You Provide Directly Account Information: When you create an account, we may collect your email address, username, and password. If you sign up using a third-party service (such as Google or Apple), we receive the information those services share (like your email address and profile name), as permitted by your settings with that service. User Content: The core functionality of HOMEIFY involves uploading images of rooms or spaces to generate AI interior design visualizations. When you upload such images, we collect and process those images, along with any text prompts or design preferences you provide. These images may contain objects, personal spaces, or, inadvertently, individuals and should be selected with care. Communications: If you contact us for support or send us feedback, we collect your contact information and the content of your messages. 1.2 Information Collected Automatically When you use the App, certain information is collected automatically: Device Information: Device model, operating system version, unique device identifiers, and mobile network information. Usage Data: Your interactions with the App, such as features accessed, design styles selected, generation history, and crash reports. Log Data: Internet Protocol (IP) address, access times, and diagnostic data. We may use cookies, mobile analytics tools, and similar technologies to collect this data. You can disable certain tracking through your device settings, but this may affect App functionality. 1.3 Information from Third-Party Sources We do not actively collect information about you from third parties beyond what is provided by authentication services (if used) and standard app store analytics (e.g., download/session data provided by Apple or Google). 2. How We Use Your Information We use your personal information for the following purposes: Providing and Improving the Service: To operate the App, generate AI interior design concepts based on your uploaded images and prompts, and maintain the core functionality. AI Processing and Quality Enhancement: Your uploaded images are processed by our AI algorithms solely to deliver the design output you request. We may use anonymized, aggregated, and non-identifiable data derived from user interactions to improve our AI models and overall service quality. We do not use your original identifiable images to train our public AI models unless you give explicit consent separately. Account Management: To create, maintain, and secure your account. Communication: To respond to your inquiries and send you service-related information (like updates, security alerts, and support messages). You cannot opt out of essential service communications. Legal and Safety: To comply with legal obligations, enforce our Terms of Service, investigate fraud, and protect the rights, property, or safety of us, our users, or the public. 3. How We Share Your Information We do not sell your personal information. We may share your information in the following limited circumstances: Service Providers: We engage trusted third-party companies to perform functions on our behalf (e.g., cloud hosting, AI model inference, analytics). These providers are bound by contract to access and process your data only for the tasks we specify and in accordance with this Privacy Policy. Legal Compliance: We may disclose your information if required to do so by law, court order, or valid government request, or when we believe in good faith that disclosure is necessary to protect our rights, investigate fraud, or address security issues. Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction, subject to the same protections as this Privacy Policy. With Your Consent: We may share your information for any other purpose with your explicit consent. 4. Data Retention We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Account Information: Retained while your account is active and for a reasonable time thereafter in case you wish to reactivate. Uploaded Images and AI-Generated Content: Original uploaded images and the resulting AI visualizations are stored for as long as needed to provide you with your design history and improve service quality, unless you delete them. When you delete User Content from your account, it will be removed from our active systems, though residual copies may persist in backups for a limited time. Usage and Log Data: Generally retained for a shorter period (e.g., up to 24 months) unless used for analytics in an aggregated, non-identifiable form. 5. Your Rights and Choices Depending on your jurisdiction, you may have the following rights regarding your personal information: Access and Portability: You can request a copy of the personal information we hold about you. Correction: You can correct inaccurate or incomplete information. Deletion: You can request that we delete your personal information, subject to certain legal exceptions. Objection and Restriction: You can object to certain processing activities or request restriction of processing. Withdraw Consent: Where we rely on your consent for processing, you may withdraw that consent at any time. This will not affect the lawfulness of prior processing. To exercise any of these rights, please contact us at songshuluyin@163.com. We will respond within the timeframes required by applicable law. We may need to verify your identity before processing your request. Additional Information for California Residents: If you are a California consumer, you have the right to know what personal information we collect, disclose, and “sell” (we do not sell personal information), and to request deletion, under the California Consumer Privacy Act (CCPA). You will not be discriminated against for exercising your rights. Additional Information for EEA, UK, and Swiss Residents: The legal bases for our processing include performance of our contract with you (to provide the AI services), legitimate interests (improving our services, security, analytics), consent (where you optionally upload images for processing), and legal obligations. You have the right to lodge a complaint with a supervisory authority in your country. 6. Children’s Privacy The App is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information immediately. Please contact us if you believe we have collected data from a child under 13. 7. Security We implement reasonable administrative, technical, and physical security measures designed to protect your personal information against unauthorized access, destruction, or alteration. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials. 8. International Data Transfers We are based in [Developer’s base country, e.g., the United States], and the information we collect is governed by U.S. law. If you are accessing the App from outside the United States, your information may be transferred to, stored, and processed in a country where data protection laws may differ from those of your jurisdiction. By using the App, you consent to this transfer. We take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy, such as standard contractual clauses where required. 9. Changes to This Privacy Policy We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy within the App or by other reasonable means, such as email. The “Last Updated” date at the top will reflect the changes. Your continued use of the App after a change constitutes acceptance of the revised policy. We encourage you to review this policy periodically. 10. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to: Email: songshuluyin@163.com We are committed to addressing your inquiries and resolving any complaints about how we handle your personal information.